- About Advertising
- Hollywood Stars As The Brand Promoters Posted By : Victor Epand
- Hanging Displays: Most Popular Styles and Sizes Posted By : Amy Nutt
- Promoting Websites Using Pay-Per-Click Ads Posted By : Rodney Powell
- About Marketing
- What Is In A Product Name? Posted By :
- Nation Branding and Place Marketing Posted By : Manbeer Singh
- ESW Partners/Chicago wins six for six in Summit Creative competition
- Ad Agency Tips
- How To Get Tons Of Sales Leads With Free Traffic
- Choosing the Right Advertising Media for Your Business
- Why Your Visitors Visit Website Content?
- Advertising Articles
- Advertising Agencies – Are they worth their Cost?
- Engaging Social Media and Seeing Results
- Importance of advertising to advertising agencies
- Careers in Advertising
- PR Newswire - New Career Coaching Service Targets Marketing and Advertising Executives
- Advertising Age - diversity career day: April 24.(News)(Diversity in Advertising and Public Relations Career Day)(Brief article)
- Journal Record, The (Oklahoma City) - Jared Fogle and Subway: A career based on a sandwich diet
- Digital Advertising
- Digital advertising is watching you!
- Is an Ad Career For You?
- Selecting an Ad Agency
- Media Type - Direct
- Cash Gifting Marketing with Postcards and Offline Methods Posted By : Merudh Patel
- Direct Mail Post Cards and Other Formats for Direct Mailing Posted By : Daegan Smith
- How Do I Choose A Leaflet Company? Posted By : Shaun Parker
- Media Type - Outdoor
- California Bookwatch - Best of Photographic Lighting
- Business Wire - Burst Media Launches Family Travelers Ad Network
- Art in America - Elizabeth Bryant: Solway Jones
- Media Type - Print
- Market Wire - Zmags Takes Digital Publishing to New Dimensions With Rich Media Features in Zmags Publicator 3.0
- Sunday Herald, The - MEDIA WATCH
- E.learning Age - Monkeys typing
- Media Type - Radio
- Market Wire - Jim Stickley From FT Press and Jeremy Buck From Diskeeper to Be Featured on Let's Talk Computers (R)
- Market Wire - Insight Into Media Consumption by Race Increases Advertising ROI
- New Orleans CityBusiness - Reading Radio in N.O. a one-of-a-kind station with global reach
- Media Type - Television
- Journal of Broadcasting & Electronic Media - Effects of personality types on the use of television genre
- Market Wire - REMINDER: Regulatory Framework for Canadian Broadcasting: Quebecor Media Will Use New Opportunities for Canadian Content Under CRTC Decision
- Market Wire - Regulatory Framework for Canadian Broadcasting: Quebecor Media Will Use New Opportunities for Canadian Content Under CRTC Decision
Three Ways to Get Your Winery Emails Read Posted By : Mitch Tarr
01/28/2009 - By Admin
One thing I know for sure, after sending millions of emails and watching the results, if you don't think about your reader first and above all, you will lose their interest.
I attended an email marketing conference recently and one presenter, from a company, who was supposed to be talking about email deliverability issues couldn't help but talk about his company.
It went on and on. Actually it was only for 10 minutes but for the whole of the 10 minutes I could only think of one thing. Why does this matter to me? It doesn't really. I want to hear about the topic I came to hear about.
And guess what? That is exactly what your reader thinks about when they are reading your email. Here are three guidelines to help you write email people want to read and most importantly act on.
1. Think like a magazine. What is the key to selling magazines? Well, one of them is writing good headline copy on the cover. Read any magazine cover to see what I mean. In email the subject line is exactly that. It is the headline copy which tells your reader why they should open up your email.
Pretend your audience has a list of 20 emails to choose from when they open their email. Why would they open yours? What's in it for them? What reason should they read it? Split testing shows that a great subject line can improve open rates by 100%.
The more people that read it the more people can act on it.
2. Make it short. People are pressed for time. You got them to open up the email. Now get to the point. Long stories are wasted. And to be honest people just don't want to hear about your company BBQ. Tell them what you want them to know. Use bullet points.
The faster you can get the information out the better chance readers will take the action you ask of them.
3. Give it a personality. Your readers want to feel special. They want to feel like you are talking to them. Write in a style that sounds just like you would say it in person. The kiss of death for a customer email is for it to sound like a textbook especially when the email address is info@example.com, dry, uninteresting, impersonal. Give it a voice, your voice. Sign your name. Use a picture.
Take a look at the last few emails you sent to your customers? Could they improve by applying these three steps? And if they improve, could you get better results?
What would a 50% improvement in sales be worth to you?
Article Source http://www.articlesfeed.com/Article/Three-Ways-to-Get-Your-Winery-Emails-Read/238152