Testing And Tracking Online And Offline Advertising Posted By : Dave Dinkel
Keep in mind when testing advertising rates that your results and increasing response is why you want to setup a separate mailing list for each of your ads so you know exactly how much money the subscribers from a particular newspaper made you. This is actually very easy to do with a quality mailing list company.
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This will allow you to closely gauge exact profit amounts on each set of subscribers you generate from a particular newspaper. That way if one newspaper generates a bunch of subscribers but none of them buy even after you have tested new e-mails in your follow-up sequence you can stop advertising there because it isn't profitable.
Another big tool you are going to need is ad tracking. You need to track each individual ad and every element of your sales process to see what is working and what isn't. For each ad that you place, you should setup a separate ad tracker. And for each repeat ad you place, you should setup another ad tracker. You want to be able to individually track the responses of each ad you place and each repeat ad you place so you know exact results for each ad, each time you place them.
There are plenty of great tracking solutions out there and you'll need to decide on one that best fits your needs. There are two categories that tracking software's fall into:
1) Remotely Hosted Monthly Services
2) One Time Cost Software Hosted At Your Site
With the remotely hosted monthly service you pay a monthly fee every month to use the tracking service and you don't have to install any software on to your website for it to run. Some of the benefits of this service include ease of use and constant updates to the software at no extra cost. With most monthly tracking services you will get big upgrades and new features every once and a while and because they usually have thousands of members, they can afford to implement some pretty high end features.
With the one time cost software you pay a one time fee for a software that you then install or have installed on your website server. Some of the benefits of the one time fee software is that you only have to pay one fee, one time, ever. Another benefit is that it is on your website so you don't have to worry about your ad tracking software going down like the remotely hosted service. Yet another benefit is that with most tracking software's you have the freedom of making customizations to the software any way you see fit.
You can determine which of these benefits are most important to you and pick your tracking service according to those needs and wants.
Article Source http://www.articlesfeed.com/Article/Testing-And-Tracking-Online-And-Offline-Advertising/237828
