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Streaming Media Magazine - how to measure online video ad success
11/29/2008 - By Admin half the money I spend on advertising is wasted,& observed pioneering retailer John Wanamaker more than a century ago. &The problem is I don't know which half.& That's been the advertiser's dilemma-until now Wanamaker paid for unseen newspaper ads, and broadcast TV advertisers pay for commercials that are TiVo'd into oblivion.
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