search article

• View Quick List

About Advertising

List Building, make it simpler not hardone Posted By : NISHU WIDLONsept

Business Gifts and Promo Items Posted By : Jack29 Peters29

Free online advertising and How To Get Free Traffic To Your Site Posted By : Robert Thomson

About Marketing

Brand Marketing Can Put You on Top of the Competition Posted By : Steve Hanson

The Upside Down World of Web Branding Posted By : Scott Lindsay

Designer Watches A Creation Of Marketing And Not By Design Posted By : Jamila Shaikh

Ad Agency Tips

Low Budget Advertising

How to Make Free Classified Ads Work for Your Business

Benefits of Offline Media Advertising

Advertising Articles

Marketing your Agency

The Advantages of Online Advertising Agencies

Advertising Agencies – Are they worth their Cost?

Careers in Advertising

Oklahoma Nurse - Discover the advantages of career websites

Agri Marketing - Atypical agricultural careers

Evening Chronicle (Newcastle, England) - Advertisement Feature - Career chance

Digital Advertising

Selecting an Ad Agency

Is an Ad Career For You?

Engaging Social Media and Seeing Results

Media Type - Direct

Direct Mail Post Cards and Other Formats for Direct Mailing Posted By : Daegan Smith

The History Of Leaflet Distribution Posted By : Shaun Parker

Make The Most Of Leaflet Distribution In London Posted By : Shaun Parker

Media Type - Outdoor

Guns Magazine - Sluggin' deer: the 12-gauge browning gold rifled deer stalker fills the freezer with tasty corn-fed Iowa venison

Art in America - Elizabeth Bryant: Solway Jones

Market Wire - New Billboard Connection Franchise Opens in Tampa

Media Type - Print

Market Wire - Electronic Media to Fuel Growth in School Library Materials Market, Says Simba Information's "School Library Market Report 2008-2009

Sunday Herald, The - MEDIA WATCH

Ink World - Metals in printing inks industry position statement

Media Type - Radio

Tech Europe - MEDIA : COMMISSION PROMOTES MEDIA LITERACY.

Business Wire - MediaG3, Inc. Received Type Approval from China State Radio Regulatory Commission

New Orleans CityBusiness - Reading Radio in N.O. a one-of-a-kind station with global reach

Media Type - Television

Journal of Broadcasting & Electronic Media - Effects of personality types on the use of television genre

Market Wire - REMINDER: Regulatory Framework for Canadian Broadcasting: Quebecor Media Will Use New Opportunities for Canadian Content Under CRTC Decision

Reference & Research Book News - A word from our viewers; reflections from early television audiences

Media Type-Interactive

Engaging Social Media and Seeing Results

Smart Strategies for Promoting Your Candidate with Political Signs Posted By : Christine Harrell

Political Yard Signs Placement Strategies Posted By : Christine Harrell

Successful Ads

ESW Partners/Chicago not a fan of formulaic casino advertising

Wireless News - Ad Infuse Offers Case-Study Chronicling Successful Ad Program With Swisscom

StorySelling Your Brand with Jim Signorelli

SEO Tutorial

02/15/2009 - By Admin

Email to Friend Add to Quick List Print

Search Engine Optimization or SEO, is focused on what can be done to your website to make it more visible to search engines. Search Engines have sophisticated formula they use to determine the order in which sites are listed when a search is performed. Understanding the basic elements of these formulae and tuning a Web site to capitalize on them is the basis of search engine optimization.

Common Search Engine Principles:

To understand SEO you need to be aware of the architecture of search engines. They all contain the following main components:

Spider: a browser-like program that downloads web pages.

Crawler: a program that automatically follows all of the links on each web page.

Indexer: a program that analyzes web pages downloaded by the spider and the crawler.

Database: storage for downloaded and processed pages.

Results engine: extracts search results from the database.

Web Server: a server that is responsible for interaction between the user and other search engine components.

Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.

Internal Ranking Factors:

Several factors influence the position of a site in the search results. They can be divided into external and internal ranking factors. Internal ranking factors are those that are controlled by seo aware website owners (text, layout etc) and will be described next.

Web Page Layout Factors:

Amount of text on a page.

Number of keywords on a page.

Keyword density and seo.

Location of keywods on a page.

Text format and SEO

Attractive title tag.

Keywords in links.

<Alt> attributes in images.

Description Meta tag.

Keywods Meta tag.