Poster Printing Tips for Clear, Knock-out Posters Posted By : Kaitlyn Miller
Posters are a great marketing tool for businesses big and small. You see them displayed on downtown buildings, at movie theaters and even grocery stores use them (yes, those hanging advertisements by the cash registers are considered posters).
Any business can profit from using posters because you can target a specific area, like a small community, for little cost. Posters cost anywhere from a few cents each (flyer-sized or mini-posters) to $900 or so for the biggest size and for custom sizes.
Color poster printing has a bigger impact than black and white poster printing, so consider the cost of four-color printing when youぎre planning your poster budget. When youぎre ready to plan your poster, follow these tips.
Design your poster for your target market.
When you plan your design, including images and colors and even font choice, choose what you think your customers would like and would respond to, not what you like. You should have a good idea of what your customers like (youぎve already done your target market research, right?) so you know what color palette theyぎll like and what feel they like (soft and fuzzy that makes them feel warm or hard and strong that makes them feel tough?).
Think about location in terms of design.
If youぎre going to hang your poster on a collegeぎs community board, youぎll need to use loud color and large fonts to get the college studentsぎ attention. If youぎre hanging a poster in a ballroom dancing companyぎs lobby, youぎll want to evoke that same kind of elegant feel with your poster. You also want to make sure your poster doesnぎt blend in with the surroundings. Hanging a white poster with light writing on a white wall will not get you noticed.
Choose your colors carefully.
Choose colors that complement each other on the color wheel. Colors such as blue and orange are opposite each other on the color wheel, so they work well together. Check out more info about the color wheel at http://en.wikipedia.org/wiki/Color_wheel. Make sure your colors contrast enough to grab attention, but that they complement each other so as to avoid negative attention.
Donぎt try to fill every square inch.
If you try to fill every inch of your poster with text or with an image, youぎre just going to convolute your message. A clear message is a simple message. Decide on what you want message you want your poster to convey before you even start writing. Delete anything that doesnぎt contribute to your main message. Less is more with poster design.
Choose a font that is easy to read.
Many fonts are easier to read when they are bigger, but remember that most people will be seeing your poster at a distance of at least a few feet, if not more. This is another reason why it helps if you know where your posters will be located: you can gauge from your print proofs how far away your poster can be read and you can adjust the size or color of the font accordingly.
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