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Media Type - Direct
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Media Type - Outdoor
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Media Type - Radio
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Media Type - Television
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Media Type-Interactive
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Add your Article

New Era of Advertising Posted By : tdiindia
01/20/2009 - By Admin


An Advertising in india is a process that permit grate opportunities to increase their ads and get benefit. An advertising should be centred around the key concept that customer satisfaction is the main goal.

The Indian Internet market is now booming. The clients can realize the power of digital medium.However, many offline agencies are less equipped to provide special services on the medium. Out of Home Media is one of the largest out of home digital media company in India. Out_door advertising is an effective and bearable medium of advertising.
Out-of-home advertising (also referred to as OOH) is example of advertising that the consumer can take the benefit of OOH. When he is outside the city or home. This is in contrast to broadcasting , internet advertising, which may be delivered to viewers out-of-home (news stand, lobbis room ) , but are usually viewed in the home or office . On line internet advertising provide a unique package.It is reaches out to a large, global market, based on what market demo you wish to target. The internet has a rapidly growing audience.It is cost effective and scalable.

A billboard (also known as a hoarding) is a large outdoor advertising structure (a billing board) , found in high traffic areas such as along side too much busy roads . Bill boards( hoarding) present large advertisement to passing pedestrians and drivers typically showing large, billboards are highly visible in the top designated market areas.Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads .

Poster are smaller formet then bulletentis and are viewed by residents and commuter traffic, with some pedestrian.Billboard advertisements are designed to catch a person attention and create a impression very quickly, With the benefit of the internet there is another option for billboard advertising , and that is an online billboard.
The Online Billboard has taken the concept of a standard billboard and incorporated it into a virtual billboard available for any and everyone to use.It also incorporates the billboard with a timer that rotates the billboards at a 20 second interval, in a random fashion. It also happens to be extremely cost-effective (compared to any bill-board mediums).

Commercial advertising media can include wall paintings, billboards, street furniture components, printed pamphlet, radio-TV , cinema and television ads, web banners, mobile or telephone screens, carts, web popups, bus stop benches, magazines, newspapers , sides of buses or airplanes, in-flight advertisements on seatback, tray tables and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, stickers on apples in supermarkets, shopping cart handles, the opening section of media(audio and video) , posters, and the backs of event tickets and supermarket receipts.
Article Source http://www.articlesfeed.com/Article/New-Era-of-Advertising/235190