Internet Marketing...The Magic of Voice Broadcasting Posted By : Craig Bradburn
Voice broadcasting is broadcasting a marketing message to phones from an automated calling list. Using voice broadcasting in a marketing campaign is like cashing in on the natural desire for one person to connect with another. The human voice is the most recognizable sound to any ear, and voice broadcasting makes good use of this fact. Voice broadcasting magic comes when the voice is practiced, and the message polished.
Being polished and practiced doesn't mean you need to hire a professional announcer or voice celebrity to produce your voice broadcast, but it does mean you need to layout and plan your voice broadcast campaign. Along with a good message, presentation is important to the voice broadcast campaign. Virtually any voice will do, but like acting, getting a spot on performance takes practice.
Everyone has heard a voice broadcast at some point. Politicians use voice broadcast to get the vote out, schools use them to get school closing information out and you can use them to increase lead generation and pump up sales. But can you remember a voice broadcast that prompted you to action?
Chances are the voice broadcast coming to your mind met a few important criteria. First, the message was something you had an interest in. Second, the message caught your interest quickly. Finally, listening to it was not like listening to fingernails grated across a blackboard. Addressing the first two hurdles comes with targeting your audience and writing good copy, both lengthy topics in their own right. The last item, the listening appeal of the voice broadcast, is something I can give you a few tips on in this article.
The character in a voice broadcast comes from; you guessed it, the voice. Picture it like this. You go to a theater, lay your money down and watch the movie. Wouldn't you feel a little bit taken if the actors stumbled across their lines, missed deliveries and generally botched the story up. Almost everybody would notice and the movie would flop. That's why actors rehearse. When they get in front of the camera they know their stuff cold. From rehearsing the basics they put their craft in play and create movie magic. That's kind of how you need to think about a voice broadcast. You need to rehearse the lines to get the magic to happen.
I like to read sales books by a guy named Zig Ziglar. In his book "Secrets of Closing the Sale" he has an entire section about voice training. Ziglar is a very successful entrepreneur so I take what he says pretty seriously. His message on voice training works in all aspects of sales, and voice broadcasting is no different.
His biggest suggestion and I agree, is to record yourself as you read your voice broadcast copy. Recording is the best way to get a feel for how you're doing. Listen to your voice broadcast recording and notice voice inflections. Like grammar, inflection carries a lot of meaning in the spoken word. Also pay attention to the tenor in the voice broadcast. When you play it back does it sound the way you want it to? Compare your recording to a voice broadcast you consider successful and think about how it stacks up.
Putting together a good voice broadcast is not rocket science, but it does require planning and preparation. Part of that preparation is rehearsing the script. If you take the time to listen to the message in the broadcast and critique it, then you'll be well on your way to getting a quality voice broadcast delivered to your audience.
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