- About Advertising
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Importance of advertising to advertising agencies
03/17/2009 Well, this may sound ironic and confusing at first, but it IS indeed important for advertising agencies to advertise themselves. Why? Let's go back to our basic lessons in Economics.
An advertising agency is also a market entity, right? And what should a market entity do to win over its thousands of other competitions? Of course, the basic --- advertise. The only way to get people and other companies to notice and be interested of you aside from declaring false glories and purposely putting profanities on television and newspapers (which you should only do if you're really desperate and you're bound to get bankrupt like in the case of Satyam, by the way) is to advertise. By putting up advertisements in newspapers, your advertising agency will be able go beyond your office building's normal 360-degree grasp and reach more audience. Also, in as much the same way, by printing traditional flyers and brochures, you'll be able to market your agency more aggressively, as these pieces of paper can reach a second batch of audience (flyers and brochures are supposed to be shared by the people you first handed them, mind you and this process still works).
If you consider your agency, a full-pledged advertising agency, promotions and marketing, in the first place, should be placed number one in your agenda folder (which apparently, isn't, so your agency is still not as “full-pledged” as you may think it is, unless of course you start advertising now). Think about it, advertising agencies actually have the better odds at surviving the present global financial crisis, as they can use the best marketing resources for free. Well, does that ring a bell already? Yes, your company has the right pool of manpower (writers, designers, illustrators, the best people in the field of arts!) to be able to come up with GOOD outputs of promotion, which then will give better sales in the future, without having to sacrifice thousands of dollars. That's actually what you should thank the god of business and markets for, the next time you look up in the clouds and think of him (or her?).
And speaking of the global financial crisis, companies now are becoming more careful when it comes to investing their money because of the phenomenon. And this only means one thing: if they pay for the services of three advertising agencies before, there's a large possibility that they'll reduce their collaborations to only one now. Of course, they'll only pick the one that has “advertised its way up the highest notch of glory-lane”, which obviously is NOT you (you reading this article is our proof). So, before your faithful clients decide to drop you, start advertising yourself and give them that feel that partnering with your agency and investing their money on your services will be beneficial in the future --- and that both of you, through each other's help, will be able to survive the crisis, financially-unharmed (well, sort of).
Now, tell us, do you still think that advertising your own advertising agency sounds stupid? If yes, seriously, you need to hire a financial advisor (that'll be able to come up with a good financial plan that'll save you from your sure-fire bankruptcy soon), ASAP.