search article

• View Quick List

About Advertising

Three Ways to Get Your Winery Emails Read Posted By : Mitch Tarr

Business Gifts Options for Promotions Posted By : Andrew Stratton

5 Big Brochure Blunders Posted By : Kaitlyn Miller

About Marketing

Tales of the Toured and other adventures in branding Posted By : JUI

Brand Marketing Can Put You on Top of the Competition Posted By : Steve Hanson

Marketing your Agency

Ad Agency Tips

Make Sure You Give Only Quality Corporate Gifts

Trade Show Emporium’s Full Graphic Pop Up Display Stimulus Packages

Grab the Power of the Classifieds to Increase Your Business

Advertising Articles

The Advantages of Online Advertising Agencies

HOW DO YOU KNOW IF THEY ARE ANY GOOD? Do they specialize in your industry?

Importance of advertising to advertising agencies

Careers in Advertising

Advertising Age - diversity career day: April 24.(News)(Diversity in Advertising and Public Relations Career Day)(Brief article)

Journal Record, The (Oklahoma City) - Jared Fogle and Subway: A career based on a sandwich diet

Is an Ad Career For You?

Digital Advertising

Digital advertising is watching you!

Is an Ad Career For You?

Selecting an Ad Agency

Media Type - Direct

Cash Gifting Marketing with Postcards and Offline Methods Posted By : Merudh Patel

Make The Most Of Leaflet Distribution In London Posted By : Shaun Parker

Some Important Points on Direct Mail Marketing Posted By : Daegan Smith

Media Type - Outdoor

California Bookwatch - Best of Photographic Lighting

Australasian Business Intelligence - Advertisers lift exposure in the great outdoors.

Media Type - Print

Market Wire - Zmags Takes Digital Publishing to New Dimensions With Rich Media Features in Zmags Publicator 3.0

PR Newswire - Information Management Network Responds to New York Post Story

Market Wire - Electronic Media to Fuel Growth in School Library Materials Market, Says Simba Information's "School Library Market Report 2008-2009

Media Type - Radio

Reference & Research Book News - Language in the media; representations, identities, ideologies

Reference & Research Book News - Writing for television, radio, and new media, 9th ed

Market Wire - Jim Stickley From FT Press and Jeremy Buck From Diskeeper to Be Featured on Let's Talk Computers (R)

Media Type - Television

Reference & Research Book News - A word from our viewers; reflections from early television audiences

Market Wire - REMINDER: Regulatory Framework for Canadian Broadcasting: Quebecor Media Will Use New Opportunities for Canadian Content Under CRTC Decision

Market Wire - Regulatory Framework for Canadian Broadcasting: Quebecor Media Will Use New Opportunities for Canadian Content Under CRTC Decision

Media Type-Interactive

Engaging Social Media and Seeing Results

Smart Strategies for Promoting Your Candidate with Political Signs Posted By : Christine Harrell

Political Yard Signs Placement Strategies Posted By : Christine Harrell

Successful Ads

Engaging Social Media and Seeing Results

Wireless News - Ad Infuse Offers Case-Study Chronicling Successful Ad Program With Swisscom

Streaming Media Magazine - how to measure online video ad success

Focus Group Transcription

01/07/2009 - By Admin

Email to Friend Add to Quick List Print

Focus group transcription is the process of converting group conversation like interviews, meeting, seminars etc, into written documents with good usage of language as well as format. Focus group transcription is generally used in the business and medical field for planning, marketing, or evolution. It helps to improve the product or services of the organizations.

Focus group variant includes:

• Teleconference focus group: carry out through telephone network
  
• Dueling moderator focus group: while discussion two moderate takes opposite sides
  
• Client’s participant focus group: In group discussion client’s representative participant
  
• Mini focus group: minimum 4 to 5 participants are participated
  
• Online focus group: conducted via the internet
  
• Respondent moderator focus group: one or more of respondent are asked to act as a temporary moderator
  

Good recording is important for focus group transcription .A moderator should keep a few points while recording:

• Test all audio /visual equipment prior to the session to assure proper placement of microphones and other applicable
  
• Check the location where it contain quiet location
  
• Should make the participants speak slowly, clearly and loudly for recording purposes
  
• Thanking the person by name is always a good idea, so that it will be easy for a transcriber to work on
  
• Ask all participants to switch off the mobile phone
  
• Where possible use digital medium for sound recording
  
• Conduct a rehearsal in the venue and brief participants before you start to save time during the recording
  

The recorded audio/video files are then transferred into CD and sent to the chosen transcription service provider. The need of the transcript is for reference in the library or as a study material for marketing teams or student’s pursuing higher level of education or research groups.