- About Advertising
- Testing And Tracking Online And Offline Advertising Posted By : Dave Dinkel
- Using the Internet to Find Cheap Banners Posted By : Hay, David
- SEO to Increase Traffic Posted By : Davinder
- About Marketing
- The Importance of Keeping Your Online Brand Consistent Posted By : Martin Reed
- Mascots Impact on Children Sends Strong Messages Posted By : Amy Nutt
- What is Branding? What is Marketing? Posted By : Yean Shin Yong
- Ad Agency Tips
- Are You Still Waiting For Free Traffic To Your Website? Posted By : Jonathan Hook
- List Building Software Should Take Into Account the Growth of Your Business!
- Here are 5 Simple Steps to Make You an Ebook Marketing Champ
- Advertising Articles
- Engaging Social Media and Seeing Results
- Should Small Companies Hire Advertising Agencies?
- GOOD ONLINE DIRECTORIES – like old fashion yellow pages – you have
- Careers in Advertising
- Tennessee Nurse - Target your next big career opportunity at the TNA Career Center!
- Agri Marketing - Atypical agricultural careers
- Advertising Age - diversity career day: April 24.(News)(Diversity in Advertising and Public Relations Career Day)(Brief article)
- Digital Advertising
- Is an Ad Career For You?
- Selecting an Ad Agency
- Digital advertising is watching you!
- Media Type - Direct
- Some Important Points on Direct Mail Marketing Posted By : Daegan Smith
- Direct Mail Advertising Strategies That Works Like Magic Posted By : Daegan Smith
- How To Increase Your Acquisition Of New Chiropractic Patients By 20% In Just 24 Hours! Posted By : T
- Media Type - Outdoor
- California Bookwatch - Best of Photographic Lighting
- Business Wire - MOBICOM Signs Joint Venture With Qkey Holdings and Integrates Interactive Outdoor Advertising Technology With Mobile Handsets
- Media Type - Print
- Ink World - Metals in printing inks industry position statement
- Market Wire - Electronic Media to Fuel Growth in School Library Materials Market, Says Simba Information's "School Library Market Report 2008-2009
- PR Newswire - Information Management Network Responds to New York Post Story
- Media Type - Radio
- Reference & Research Book News - Writing for television, radio, and new media, 9th ed
- Business Wire - Jim Stickley from FT Press and Jeremy Buck from Diskeeper To Be Featured on Let's Talk Computers
- Market Wire - Jim Stickley From FT Press and Jeremy Buck From Diskeeper to Be Featured on Let's Talk Computers (R)
- Media Type - Television
- Market Wire - Regulatory Framework for Canadian Broadcasting: Quebecor Media Will Use New Opportunities for Canadian Content Under CRTC Decision
- Market Wire - REMINDER: Regulatory Framework for Canadian Broadcasting: Quebecor Media Will Use New Opportunities for Canadian Content Under CRTC Decision
- Reference & Research Book News - A word from our viewers; reflections from early television audiences
Do’S And Don’Ts Of Using Flyers For Advertising Inserts
02/22/2009 - By Admin You may already be using flyers as part of your marketing campaign. You probably have full color flyers hanging up in local businesses, supermarkets and maybe youve dropped them off door to door. Consider another method to distributing your flyers: as inserts in newspapers.
The cost to print full color flyers can range from $100 to $700 per thousand. The cost for one- or two-color or black-and-white flyer printing is substantially less, usually from $35 to $200 per thousand. To get your flyers into local newspapers as inserts generally only costs a little more; about 10 percent more than the flyer printing cost. Many printers will do all the work for you, collaborating with the newspaper to get your flyer in as an insert.
If you decide to use flyers as advertising inserts, consider the following points:
Dont pick the wrong day of the week. Thursdays and Sundays are the worst day for your inserts to show up in the newspaper. Supermarkets usually debut their upcoming weekend sales and ads on Thursdays. And Sundays are when the coupons and the rest of the ads from Target, Lowes and other big-box businesses show up in the newspaper. You dont want to compete with these behemoths. Readers will just pass over your insert to get to the companies that they know and love. Unfortunately, many small businesses dont realize this and compete for insert space anyway. So, not only would you have to compete with the big businesses, but also the smaller businesses that have one-page inserts similar to yours.
Do pick the right day of the week. The best days to get your insert in the newspaper are Monday, Tuesday and Saturday. People usually call the first or second day after seeing an ad. So including your insert in Monday or Tuesday mornings paper will bring in the calls those afternoons, which are generally the slowest days for many businesses. Fridays are not good because most people are gearing up for the weekend and they have other things to do than read the newspaper. You can also ask the newspapers sales department what days have the least amount of inserts and get yours in that day.
Dont include your insert around the holidays. The weeks leading up to Christmas are the absolute worst time to get your insert in the newspaper. This is when the completion is fierce for businesses to get their inserts in. Generally the ones that do well have a product or service related to Christmas. If your product isnt related to the holiday, dont waste your money.
Do consider weekly newspapers. Weekly newspapers can work just as well as dailies and they generally cost about the same as an insert in a daily.
!["Robert]("http://images.articlesbase.com/author_blue.gif")