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Australasian Business Intelligence - Advertisers lift exposure in the great outdoors.
11/29/2008 - By Admin

Byline: Jane Holroyd

Jan 19, 2006 (The Age - ABIX via COMTEX) -- Outdoor advertising performed well in 2005, although it was beaten by five other types of

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marketing media. Outdoor Media Association of Australia data suggest that outdoor attracted $A354m in advertiser revenue over the year. The eight per cent spending increase made 2005 the fourth year in a row for outdoor advertising expenditure to grow. Fusion Strategy monitors eight advertising media, and outdoor came in a number six in terms of advertising ...

Read the rest of this article with a Free Trial at HighBeam Research. <iframe src="http://bwp.findarticles.com/search?ordinal=2&key=6124349828&dw-siteid=23&dw-ptid=2100&dw-ontid=15912&dw-edid=&unit=2&hints=" align="top" frameborder="0" height="300" width="600" scrolling="no" marginheight="0" marginwidth="0" allowtransparency="true" class="bidwar" unit=Article Source http://findarticles.com/p/articles/mi_hb4692/is_200601/ai_n17540489