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Agri Marketing - Atypical agricultural careers
11/29/2008 - By Admin Q: What do a marketing communications firm, cartoonist, and software technology company have in common?
A: Agriculture. At first this may seem like an odd answer, but agriculture in the 21st century has expanded to include various career opportunities. Bernard Tobin, Leigh Rubin and Keith Hartley may not have &typical& agricultural careers, but all of them enjoy their jobs and are proud to be part of the agricultural industry.
ADVERTISING AGRICULTURE
Most Popular 5 Super Tips To Get Rid Of Your Public Speaking Fear: How To Overcome Public Speaking Anxiety How To Get Things Done: A Guide To Strategic Planning SWOT Analysis - To Make Your Business More Profitable Business Plan Sample How To Write A Strategic Plan: A Simple OutlineBernard Tobin's connection with agriculture began early on. He grew up in Canada on a dairy farm outside of St. John's, Newfoundland. But Tobin wasn't interested in studying agriculture in college. Instead, he earned an undergraduate degree in political science at Memorial University and earned a second undergraduate degree in journalism at Ryerson University. Ironically, after college, he began working in the agricultural industry.
&I left my home on the farm and went to the city for college and didn't think I would work in agriculture,& Tobin said. &I appreciate what a city has to offer, but was always drawn back to the farm.&
Tobin became editor for an agricultural publication and wrote about agricultural issues ranging from public affairs to biotechnology. He then worked in several public relations agencies completing projects for agricultural clients.
&I was able to pair my political science knowledge and communications skills with my agricultural background and use both to be an effective professional,& Tobin said.
In January 2007 he began a new job. Now, during his work day he will open a barn door and pass by a feed trough. But the barn door doesn't lead into a barn, and the feed trough is certainly not holding any feed.
Tobin works at AdFarm, a full-service marketing communications agency for production agriculture, food and rural development. The barn door opens into a meeting room and the feed trough holds the company's various awards.
[ILLUSTRATION OMITTED]
&Branding is very important to us and it is reflected by the way we incorporate agriculture into our office building,& said Tobin.
According to their Web site, AdFarm works with clients who provide products and services to the farm, those who market the farm's finished products, and those who need assistance with farm issues. AdFarm's Canadian offices are located in Guelph, Ontario, and Calgary, Alberta. AdFarm also has U.S. offices in Kansas City, MO, and Fargo, ND.
As team leader for the Guelph office, Tobin is responsible for managing a staff of 17 people consisting of account managers, public relations specialists, creative art directors, and studio production professionals.
He said the team works together to effectively meet the needs of their clients. Some members on his team have an agricultural background, but others didn't open a barn door until they began working at AdFarm. Tobin said the team's diversity leads to its success.
&One of our strengths is being able to bring people with both agriculture and non-agricultural backgrounds together to share perspectives and produce the best possible product,& he said. &We thrive on teamwork. Melding everyone's expertise together is what makes us successful.&
These professionals may not be working on the farm, but they are still gaining experience working with agriculture.
&Our professionals work on everything from seed to crop production to animal sciences,& Tobin said. &It's a great career because you get to work with a range of clients in agriculture and that collection of experience makes everyone better.&
ANIMATING FARM ANIMALS
An AdFarm creative art director is probably someone Leigh Rubin could relate to. Unlike Tobin, the cartoonist did not grow up on a farm. He was born in Kew Gardens, NY, and moved to Northridge, CA, when he was young. Besides having a few chickens and two ducks named Dinky and Waddles, Rubin said he was pretty much a &suburbia kid.&
Yet many of Rubin's comics and greeting cards are related to agriculture. His daily syndicated comic, &Rubes,& appears in more than 400 newspapers worldwide, including some agricultural publications. Rubin's cow cartoons were also featured throughout the opening sequence of a film titled &Moola& that was released in May 2008.
He says that while he didn't grow up on a farm, he would always see farm animals when driving down the highway. Those animals served as his connection to agriculture.
&I draw lots of different animals, but I'm more familiar with the traditional farm animals,& Rubin said. &I think most people can relate to them because everyone is connected to agriculture by the food we eat and the clothes we wear.&
Rubin said he never imagined that he would be involved with the agricultural industry on any level. He studied advertising arts at Pierce College in Woodland Hills, CA, and worked for his father's printing company.
12345Next » .fa_dropdown_wrapper { } .fa_dropdown_wrapper.left { float: left; } .fa_dropdown_wrapper.right { margin-right: 10px; float: right; } .fa_dropdown_wraArticle Source http://findarticles.com/p/articles/mi_hb3147/is_7_46/ai_n30933544