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8 Steps For Postcard Printing And Design Posted By : Kaitlyn Miller
12/12/2008 - By Admin
Many companies use postcards in direct mail advertising. Even though postcard printing and design should be easy and quick, things can get muddled without a clear plan. Follow the eight step plan below for a postcard process that leaves you feeling satisfied.
1. Determine your purpose. Knowing the goals of your postcards will help to focus your design and send a clear message to your customers.
2. Decide on the style. A postcard should help to market your company brand. A customer should be able to look at your postcard and know immediately that it is from your company without turning the card over.
3. Write the headline. Make a bold and clear offer. Customers should be able to believe the offer and also feel compelled to find out more.
4. Write a call to action. Be clear with what a customer needs to do to take the next step, like call a number, visit the office, or go to the website.
5. Choose the colors and font. Do not go overboard on a variety of colors and fonts. Keep it simple yet powerful by using contrasting colors and font types that capture attention but are easy to read.
6. Choose an image or two. Pictures are great way to display the product that you are advertising. Make sure to use high resolution photographs and pictures that accurately display the product.
7. Design the layout. Remember that the natural tendency is to begin reading in the upper left corner and moving around in a backward S pattern to the lower right corner. Dont forget to include contact information, on the back side if there is no room on the front, with several options for clients to contact your office.
8. Find a printer. Make sure that the printing company you choose uses the full color method, offers custom options, and provides services that you need such as mailing or design.
Sometimes designing an advertising tool can be difficult, especially when there is no plan in place. Along with the eight steps above, you may want to customize your own plan so your entire experience from planning to postcard printing is both enjoyable and productive.
Article Source http://www.articlesfeed.com/Article/8-Steps-For-Postcard-Printing-And-Design/220600